Join the lip craze and treat your lips to radiant veil of moisturizing color with Love Who You Are Beach Balm Lip Balm. Imagine a lip crayon so effective it instantly moisturizes your lips and lasts for hours, all while continuously conditioning them so they’re softer and smoother. Made with hydrating botanicals encased in a vitamin core, our balm-like formula glides on easily, providing a full wash of moisturizing color. Its lightweight and non-sticky texture brings comfort and hydration to your lips for hours. The perfect partner for a day at the beach available in 3 beachy shades.