Gone In A Swipe Center Core Concealer

For under the eyes, it's very common to want to brighten this area as much as possible. So it's common to select a shade or 2 lighter. Be mindful of what foundation color you're wearing as this is how you base how light to go with concealer, typically 1/2 shades lighter is enough. If in the instance, you have a fresh color or lots of tan, be mindful not to have your concealer too much brighter or else it will look too obvious.

For all over conceal and cover, we would suggest selecting a shade that matches your foundation so that it seamlessly blends and totally camouflages. Luckily, Gone In A Swipe Center Core Concealer's creamy texture and finely milled pigments are extremely blendable to match a diverse variety of foundation shades, especially when paired with our Gone In A Swipe Center Core Foundation.

This is usually a personal preference so we suggest sticking to what you’re used to. However, when it comes to the delicate area under the eyes, our biggest advice is to avoid putting both in that area since it doesn't need that double layer! We suggest applying your foundation up to the cheekbone and concealer under the eyes and let the two meet.

The skin under your eyes is thin and delicate enough so we would always suggest to only apply your concealer here. We know this can be really hard not to do if you're in a habit of always putting foundation on top but it could end up only clogging up that area and potentially giving you lines in places you don't want them. Resist Girl Resist! Apply your foundation up to the tip of the cheekbone and then your concealer under the eyes - the two will meet and should blend nicely without there being a double layer of either.

Some common ways that can cause your concealer to crease would be applying too much - if you have loads of concealer on it has nowhere to go and so ends up gathering which we don't want. This will only highlight fine lines or even worse create lines that aren't meant to be there!

It can also help to be mindful that it's well blended in - using the heat of your hand to tap and pat after your brush or sponge has blended or ensuring you use a correct size brush or sponge for that area can really help for a seamless finish. Our Gone In A Swipe Pro Concealer Sponge is the perfect tool to make sure to get a seamless blend to your concealer.

It's only natural as our skin gets older to have a few lines that can grab hold of the product but actual creasing can also be avoided with a little powder on top sometimes. If you know your under eye is quite oily, a small layer of a translucent powder on top of your concealer as you finish your makeup can go a long way.

We always say you do you! Apply whatever way feels natural to you. Our preference would be the Gone In A Swipe Concealer Sponge - it's unique dual-ended shape allows it to blend product seamlessly in the tiniest corners of eyes as well as cover spot areas to a perfect finish. The main thing to watch out for would be that it's well blended and not too much product applied regardless of what way it goes on

Although lots of people feel mature skin needs to be catered for very differently, the same rules actually apply when using concealer. The main thing - Don't over do with the concealer. Mature skin is finer so less is more (like with everything in makeup!) and again make sure that you don't go too light or bright under the eyes. The same rules apply for all ages.