Store owner replied:
Hi Deborah, thank you for sharing your amazing photo. We’re thrilled to hear that the Gone In A Swipe Concealer works beautifully for you and gives just the right coverage without settling into lines. 💗
Store owner replied:
Hi Leonore, Thank you so much for your lovely feedback and for sharing your beautiful photo! We’re thrilled you’re enjoying how easy the Gone In A Swipe Center Core Concealer.
I love it. it matches my complexion perfectly and covers my imperfections
Even though I'm wearing dark eye makeup it doesn't look dark under my eyes. Gone in a Swipe makes it look like a clean slate and natural. And I swiped it under and along side of my eyes 3 or 4 times from start to finish and all you have to do is dab dab dab it doesn't build up or look cakey. It made me feel less afraid of making a mistake with my eye makeup.
Store owner replied:
Hi Summer, Thank you so much for the lovely review! We’re thrilled that Gone in a Swipe is giving you that clean, natural look and boosting your confidence with eye makeup.
And thank you for sharing your beautiful photo — you look amazing!
This concealer is amazing I will be purchasing the foundation!
I promise you won't if you purchase!
Store owner replied:
Hi Stephanie, So happy to hear you’re loving the concealer! You’re going to love the foundation just as much, it’s a perfect match. Can’t wait for you to try it!
Love how easy it goes on and doesn’t show wrinkles as much as other concealers!
Store owner replied:
Hi Debbie, Thank you so much for your kind words and for sharing a great photo! We’re so happy you’re enjoying the smooth application and the natural, skin-like finish. It’s always our goal to create products that feel light and flattering, especially for delicate areas like under the eyes.
Best foundation I’ve ever used. Goes on flawless even on 63 year old skin.
Store owner replied:
Hi Elaine, thank you so much for the wonderful feedback! We’re absolutely thrilled to hear that the Gone In A Swipe Center Core Concealer is working so beautifully for you, especially on your 63-year-old skin. Flawless is exactly what we aim for!
We truly appreciate you sharing your experience. If there’s ever anything you need, we’re always here to help!
Dearest Kim
Thank you so much for making this beautiful foundation and concealer. It is the most amazing skincare foundation I have ever used and I have used a lot being a make up artist myself this formula is amazing. However, I think the price point for the amount of foundation that you get not the concealer but the foundation for the price point a little expensive it seems that there is so little for $41. I’m going to be using this every single day, I really hope that you see this comment and increase the amount of product that you put into the foundation . Sincerely, your sister in Christ Christine Nejman
Store owner replied:
Hi Christine, Thank you so much for your kind words, Christine! It truly means a lot coming from a makeup artist like yourself. We’re thrilled that you love the foundation and concealer formula! We also appreciate your honest feedback regarding the product amount and price point. Your input is valuable, and we’ll be sure to share it with our team. Thank you for being a part of our community—we’re grateful for your support! 💖
This concealer is amazing!! It was great to use when I didn’t want a full coverage base but evened out my skin tone.
Store owner replied:
Hi Kathy, Thank you so much for the fantastic review! We’re thrilled to hear that you love how smooth the Gone In A Swipe Center Core Concealer. We’re so grateful for your continued support and are excited that this is your second tube!
Flawless application. I use a sponge lightly. I’ve sampled many foundations that are either too heavy, too dry or feel painted on. I was a model in the ‘80’s. I’ve always been looking for a product that can recreate that youthful, natural look! This is it!!! I am so impressed!!
Store owner replied:
Hi Annette, Thank you so much for sharing your amazing experience with our concealer! We are thrilled to hear that you’re enjoying the flawless application and natural, youthful look it provides.
If you ever have any questions or want recommendations on other products, we’re here to help. Thank you for choosing LWYA to be part of your beauty routine!
Just a dab and my color discoloration blend in with my natural skin tone, thank you!
Store owner replied:
Hi Colleen, Thank you so much! We’re so happy you love how smoothly it glides on and the amazing coverage of the Gone In A Swipe Center Core Concealer.
Love this concealer! I use this all the time. It truly does conceal.
Store owner replied:
Hi Cathy, Thank you so much for the love! We’re so happy to hear you’re enjoying the Gone In A Swipe Center Core Concealer—and all of our makeup. Your support truly means the world to us!
Love this works great under my 58 yr old eyes. 5 stars for sure!!!
Store owner replied:
Hi Erin, Thank you so much for the 5-star love! We’re thrilled to hear that the Gone In A Swipe Center Core Concealer works beautifully under your eyes. It means a lot to us that it performs so well—thank you for sharing your experience!
Great coverage especially for dark circles under eye
Store owner replied:
Hi Colleen, We appreciate your feedback! We’re glad to hear you’re loving the coverage, especially for dark under-eye circles
It’s the best that’s all I know. I have one that has to be quite old and actually I am still using it. It’s just amazing. I now have a new one t am treasuring it. As a touch up or concealer or if you only wear makeup in certain spots it works it all. Coverage is great. You don’t know it’s on but it’ds doing a keeping wheat it was ment for on going. You will see you can’t live without it. I treasure it
Thank you
Dolores
Store owner replied:
Hi Dolores, Thank you so much for sharing this! We’re thrilled to hear how much you love the Gone In A Swipe Center Core Concealer. Its smooth feel, great coverage, and versatility truly make it a must-have. We’re so glad it’s become an essential for you!
The barrel is too wide making it hard to get into the inner corner of the eyes.
Store owner replied:
Hi Cynthia, Thank you for your feedback! We’re sorry to hear that. We’ll share this with our team. Let us know if there’s anything else we can help with.
The smooth coverage is very refreshing on my thin under eye skin.
Store owner replied:
Hi Vickie, Thank you for sharing! We’re so glad to hear the Gone In A Swipe Center Core Concealer feels smooth and refreshing on your under-eye area. We appreciate your feedback and are happy it’s working well for you!
I ABSOLUTELY LOVE this Product ! goes on well doesn't feel cakey or heavy - lasts all day
Store owner replied:
Hi Theresa, Thank you so much for your amazing feedback! We’re thrilled to hear that you absolutely love the Gone In A Swipe Center Core Concealer. We’re glad it applies smoothly, feels lightweight, and lasts all day for you. We truly appreciate your support!
Gone in a swipe,exactly what happens . Age spots circles under my eyes all gone without looking cake y or too much
Store owner replied:
Hi Mary, Thank you so much! We’re so glad you’re loving the Gone In A Swipe Concealer—it’s amazing how effortlessly it covers without looking cakey!
Store owner replied:
Hi Betty, We’re so glad to hear that you love the Gone In A Swipe Center Core Concealer! It’s great to know the moisture core is keeping your under eyes hydrated while covering dark circles. Thank you for sharing your feedback!
68 is rough, but I wear only Belle clothes and only Belle makeup!! So Kim as soon as you make shoes and purses I'll be in heaven. The concealer is perfect! One swipe is all you need. Thank you Kim for all you do to keep us beautiful! The Belle Effect is real! Love you
Store owner replied:
Hi Francine, Thank you so much for your sweet words! We’re thrilled you’re loving the Gone In A Swipe Center Core Concealer and everything Belle. Your support means the world to us — and we’ll be sure to pass your request for shoes and purses on to Kim
Wonderful product! Went on smoothly and lasted all day! Thank you!!
Store owner replied:
Hi Margaret, Thank you so much! We’re delighted the Gone In A Swipe Center Core Concealer glides on smoothly and lasts all day for you.
I had the medium before, then ordered the medium tan which I feel it’s a little dark. I will order again!
Store owner replied:
Hi Carmen, Thank you for sharing your experience! Medium Tan does run a bit deeper, so Medium might be the better match for you. We’re so glad you’ll be ordering again, and we appreciate your support!
Store owner replied:
Hi Anne, Thank you for sharing your thoughts! We’re so glad you’re enjoying the texture, and we truly value your feedback on the coverage—it helps us keep improving.
I had seem this product on Michelle Keenan's Instagram and it looked amazing. I am blow away on how well it covers. It blends beautiful with my 60+ complexation. It's a wonderful cover stick.
Store owner replied:
Hi Scott, We’re so glad you discovered the Gone In A Swipe Center Core Concealer through Michelle Keenan! It’s amazing to hear how beautifully it blends and gives you the coverage you were looking for, especially on your 60+ complexion. Thank you for sharing such wonderful feedback—you’ve made our day!
Store owner replied:
Hi Linda, We’re so glad you’re loving the Gone In A Swipe Center Core Concealer! Happy to hear the shade and easy application are a perfect fit for you
Store owner replied:
We’re so glad you love the concealer! We noticed your order was placed in the Fair shade—please send us a message directly, and we’ll be happy to assist you in getting the Medium shade you prefer.
I also need to purchase the next darker cooor due to having a dark tan
Store owner replied:
Hi Pamela, Thank you so much for the enthusiastic feedback! 💖 We’re thrilled to hear you’re loving the Gone In A Swipe Center Core Concealer. Creamy, complete coverage is exactly what we were going for — and we’re so glad it’s working for you!
FAQ
Its proprietary Skincare-Core Technology features a hydrating center core surrounded by pigment for a formula that helps keep skin looking smooth while providing comfortable, crease-resistant coverage.
Yes. The fragrance-free, dermatologist-tested formula contains nourishing oils and ceramides that help skin look and feel hydrated and supple.
Buildable—from sheer correction to full coverage—without feeling heavy or dry.
The creamy, flexible texture helps maintain a smooth, even appearance throughout the day.
Absolutely. Choose a deeper shade to define features or a lighter shade to brighten and lift.
Gone In A Swipe comes in nine versatile shades designed to complement a wide range of skin tones.
Yes. Like all Love Who You Are products, it is dermatologist tested, EU compliant, Leaping Bunny certified, and 100 percent cruelty-free—formulated without parabens, mineral oil, phthalates, sulfates, or harsh additives.