Great coverage
BEST SELLER
Gone In A Swipe Foundation Stick
$36.00
Find Your Shade
The LWYA Promise
Paraben
Free
Sulfate
Free
Mineral Oil
Free
Talc
Free
Leaping
Bunny
Certified
Formaldehydes
Free
Ingredients
Isononyl Isononanoate, Dipentaerythrityl Pentaisononanoate, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Synthetic Wax, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Silica, Polyglyceryl-2 Triisostearate, Euphorbia Cerifera (Candelilla) Wax, Microcrystalline Wax (Cera Microcristallina), Vp/Hexadecene Copolymer, Persea Gratissima (Avocado) Oil, Glycerin, Butyrospermum Parkii (Shea) Butter, Ceramide Np, Moringa Oleifera Seed Oil, Phytosphingosine, Limnanthes Alba (Meadowfoam) Seed Oil, Macadamia Integrifolia Seed Oil, Hydrogenated Lecithin, Sclerocarya Birrea Seed Oil, Phenoxyethanol, Ethylhexylglycerin, Tocopheryl Acetate, Niacinamide, Triethoxycaprylylsilane, Aluminum Hydroxide. May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Cl 77491, Cl 77492, Cl 77499).
Helps soften and smooth the feel of skin.
Help replenish moisture and promote a supple appearance.
Support a smoother-looking skin barrier.
Helps improve the look of uneven tone and dullness.
Provide lightweight conditioning and radiance.
Customer Reviews
Overall rating: 4.7 / 5 from 201 reviews.
Great coverage easy to apply lasts all day perfect for my aging skin. Thank you.
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Joan, Thank you so much for your wonderful review! We’re thrilled to hear that the Gone In A Swipe Center Core Foundation gives you great coverage, is easy to apply, lasts all day, and works perfectly for your aging skin. That’s exactly what we designed it for!
I'm already on my third purchase. Love these products ♥️
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Wendi, Wow, thank you for your continued support and for sending a lovely photo! We’re thrilled to hear you love the Gone In A Swipe Center Core Foundation so much that you’re already on your third purchase ♥️. We truly appreciate you!
Flawless and glowing!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Susan, Thank you so much for your lovely review! 💖 The photo you shared with your husband was absolutely wonderful, you both looked fantastic! We’re so happy to hear that the Gone In A Swipe Center Core Foundation left you looking flawless and glowing.
I have tried numerous foundations and this one is the best! Usually foundations pill up on my skin, but this one stays smooth the whole day. I just ordered a backup one to have on hand in my purse. Keep up the great work.
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Jennifer, Thank you so much for your wonderful feedback! 😊 We’re thrilled to hear that the Gone In A Swipe Center Core Foundation is working so perfectly for you and staying smooth all day!
I love this product! I keep getting compliments on how good I look lately and the only thing I changed was using this wonderful product! I love how easy it goes on and immediately transforms my uneven skin to skin I feel beautiful in!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Patricia, thank you for sharing your amazing photo! Wow! We’re absolutely thrilled to hear that Gone In A Swipe Center Core Foundation is making such a difference for you. There’s nothing better than feeling confident in your skin, and we love that you’re getting so many compliments! 💖 Enjoy your beautiful glow, and thank you for being a part of our community!
I love it! The shade medium was perfect!! I just wish you got more product for the price!!!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Amy, What an amazing photo of you! We’re so happy to hear that you love the product and that the medium shade was a perfect match for you. Thanks for being a valued customer, and we hope to continue bringing you products you love!
I'm 46 yrs old and was hard to find a good foundation and I love this foundation and love the concealer as well!! I will be getting more! I also tried the beach babe bronzer and love it to. Its all creamy and gives me the color and coverage I crave!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Sarah, Thank you so much for your glowing review! It’s wonderful to know that you’re enjoying the creamy textures, color, and coverage they provide. We truly appreciate your support and can’t wait to have you try more of our products! If you ever have questions or need recommendations, we’re always here to help.
Love it! I use both the concealer and the foundation!
Kim, I have used the same foundation since I was in high school due to a reaction i had from a foundation that I bought in the store. So I was very nervous about switching foundations. But I took a leap of faith, mainly because you talked it up and you would say all the wonderful ingredients in it that was good for my skin. I have been wearing it for a couple of weeks now and....I have had ZERO problems!! Since I am now 56 years old, I needed a foundation made for all ages of woman but especially for women over 50!! Thank you so much for your products and talking me into taking a leap of faith!!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Lisa, Thank you so much for sharing your story! It means the world to hear how much trust you placed in our foundation, especially after sticking with the same one for so long. We're thrilled that our product has worked seamlessly for you and that you’ve experienced zero issues—it’s exactly what we aim for! We take pride in creating makeup that’s not only age, inclusive but also kind to the skin, with ingredients that truly benefit all users, especially women over 50. Thank you for your kind words and for trusting us with your beauty routine.
Love the coverage. It’s not to heavy which I like. Goes on with ease. I have waisted a lot of money on foundations to find out they go on to thick. This glides on smooth and isn’t cakey
Gone In A Swipe Center Core Foundation
Store owner replied: Hi JoAnn, Thank you so much for your wonderful review! We’re thrilled to hear that you love the coverage and find our foundation lightweight and easy to apply. We truly appreciate your feedback and are glad to be part of your makeup journey. If you have any questions or need further assistance, feel free to reach out!
As I have been approaching my 76th birthday, which is tomorrow, I have been looking for a change in my makeup. I love these products. I even look forward every morning to putting it on!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Sally, Happy early 76th birthday! 🎉 We're thrilled to hear that our products have brought a fresh change to your makeup routine and that you look forward to using them every morning. It's wonderful to know that we can be a part of this special time in your life. Thank you for your kind words, and we hope our products continue to make you feel beautiful and confident every day. Enjoy your birthday, and if there's anything else we can do for you, please don't hesitate to reach out.
I love the additional moisturizer that is part of the stick. Adds just enough to help smooth on the product
Great product will never go to a different foundation again
I love everything I've gotten from LWYA. Great products and make me feel terrific.
This really is a great product. smooths in perfectly xo
This is essential. So easy to use. Feels good on. Keeps my face moisturized. Really helps circles under my eyes.
This is my 3rd or 4th order of this foundation. It is amazing on my 53 year old skin. And getting the brush for it was a game changer. Highly recommend.
Overall a great product
I have been using this foundation for over a year now and it’s one of my all-time favorites. It provides great coverage and glides on seamlessly.
I have the fair and medium foundation and I absolutely love it. It goes on so smooth and brushes right into the skin nicely. It leaves a fresh canvas on your face to add more cosmetic color or leave plain. It lcovers rosace and dark spots without being thick and heavy or noticeable. There was a situation with my order and customer support worked with me immediately until I received my package. It was in less than two weeks. They responded promptly and professionally to correct the error and I appreciated that so much as many companies do not respond as fast or if at all. You won’t go wrong with this foundation or concealer tube, I absolutely love it.
Covers imperfections with a smooth soothing foundation!!
I finally found a make up that matches my skin and goes on so smooth love the color and I want to thank you for the prompt response I received after receiving the wrong color very happy customer
I love your product. This was the second time I ordered it. it goes on perfectly and my makeup always looks smooth and flawless.
Love this product, it applies easily & gives great coverage without setting in creases. Would highly recommend it!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Clara, Thank you for your wonderful feedback! We’re glad the Gone In A Swipe Center Core Foundation delivered smooth application and beautiful coverage for you.
Love this concealer and foundation! renewethese. Hydra lip goes on so smooth and looks great! Love this foundation covers well without feeling heavy
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Judy, Thank you for your wonderful feedback! We’re so happy you love the foundation and concealer, and that the Hydra Lip goes on smoothly and looks great.
The foundation went on smoothly. It gives good coverage. I’m one happy customer.
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Christine, Thank you so much for sharing your feedback! We’re thrilled to hear that the Gone In A Swipe Center Core Foundation went on smoothly and provided the coverage you were looking for. Your happiness means a lot to us!
Thrilled its my favorite
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Patricia, We’re so thrilled to hear that the Gone In A Swipe Center Core Foundation has become your favorite! Thank you for sharing your excitement—it truly makes our day!
Love it.
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Kim, Thank you so much for your feedback! We’re thrilled to hear you love the Gone In A Swipe Center Core Foundation — we truly appreciate your support!
My 3 rd time buying this foundation. It’s everything I’ve ever needed and more ! Worth every penny
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Valerie, Thank you so much for your wonderful feedback! We’re thrilled to hear that Gone In A Swipe Center Core Foundation continues to be your go-to — and that you’ve loved it enough to purchase it three times. Your trust and support truly mean a lot to us. We’re so happy it delivers everything you need and more!
Love how easy it is and how it doesn’t settle in your wrinkles.
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Kathy, We’re so happy to hear you’re loving the Gone In A Swipe Center Core Foundation! It’s great to know it applies easily and feels smooth without settling into wrinkles. Thank you for sharing your experience!
My skin looks flawless. Application is very easy. Love love!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Karen, Thank you! We’re so happy to hear the Gone In A Swipe Center Core Foundation is giving you a flawless finish. Enjoy!
I live the colors, textures and ease of use
I love all the products.
I LOVED this product! Been using Laura Geller foundation for years however I found Kim’s foundation light yet buildable and it looked gorgeous! I used a primer under and it went on easily and beautifully. Try it! You won’t be disappointed!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Marti So happy you loved the Gone In A Swipe Center Core Foundation! We’re thrilled it feels light, buildable, and looks gorgeous on you, thank you for sharing your experience!
Love it!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Carla, Thank you so much! We’re so happy to hear you love the Gone In A Swipe Center Core Foundation — it’s one of our favorites too for that smooth, flawless finish!
It really covers dark spots with one swipe!!
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Rhonda, Thank you so much for your wonderful feedback! We’re thrilled to hear the Gone In A Swipe Center Core Foundation is giving you that flawless coverage with just one swipe — it truly makes a difference!
This is my second time buying this makeup stick ! LOVE LOVE AND LOVE !
Works great with foundation brush
It is very creamy, covers well.
Gone In A Swipe Center Core Foundation
Store owner replied: Hi Sherry, We’re so happy to hear you’re loving the creamy texture and coverage! Thank you for sharing your feedback—it means so much to us.
FAQ
